Rebranding of the womenswear brand Batsheva. Plans include a website, branding guidelines, instagram strategy, and storyboard for a promotional video for the SS19 collection which introduces the consumer into the ‘cult’ of Batsheva. The aim of this speculative rebranding is to infuse the playfulness of Batsheva Hay’s personal social media presence into the more traditional touchpoints of a fully fledged brand.
E-Commerce Item Page with AR dressing roomHome PageE-Commerce Home Community Resale Item PageDeliverables
To help Batsheva Hay communicate her aesthetic and moral values using the modest financial investment from the Fashion Fund. Acting as Art Director develop a series of touchpoints in order to engage and seduce both a global commercial and critical audience for the brand.
The deliverables are as follows: logo and brand identity, e-commerce site, S/S 19 campaign film, and a series of shoppable posts for Instagram.
Overview
Understand the brand identity
Connect the brand identity to emerging trends
Create a set of underlying themes for the season
Experiment with image styles
Prototype Instagram
Storyboard ad
Logo/Typography/Packaging experiments
Research interactive websites
Prototype
Outcome
A proposal package with a cohesive set of touchpoints to further introduce Batsheva’s brand identity to consumers.
Mobile E-CommerceMobile Resale Item ViewBATSHEVA PROCESS MIND MAP