Cooklet is a quarterly semi-satirical zine exploring an American food culture that encourages ritualistic adherence to class based food ideals and the acquisition of cultural capital through commodified essentials. Cooklet raises consciousness and encourages discussion around the origin, inclusivity, genuine ethicality and morality of food ideals amongst middle class millennials one state at a time.

Issue 0 Cover
Recipe, Interview, and Op-Ed Spreads from Issue 0

Deliverables

To create a comfortable framework in which readers can be gently challenged to consider the values they assign to particular foods. Through this process hopefully readers can reflect on the consequences of their food choices.

Overview

  • Interview and survey target demographic

  • Explore archival materials and contemporary examples

  • Source prototype content for Cooklet Issue 0

Outcome

Prototype issue of Cooklet with original articles and illustrations

COOKLET Process mind map
COOKLET FULL PDF VERSION
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