Speculative concept for the future of H&M brick and mortar stores. In this vision, traditional fast fashion retail has been replaced by a limited edition and made to order format sourced from regional waste and green material. Old retail spaces like malls are renovated to feature emerging technologies like kinetic tiles, moisture collecting mesh, and 3D garment printers. Stores are localized and offer additional community benefits such as waste processing, green space, and cultural events.
The fashion industry has become one of the most influential sectors. It wields financial power and shapes wider trends, beliefs, attitudes, behaviors, identity and culture. However, the fashion industry uses both human and environmental resources in a largely inefficient, exploitative and unsustainable manner. Growing climate concern in the target demographic challenges the sustainability and ethics of these business practices.
Proposed User Journey for Årlom Stores and Companion App3D Model of Proposed Hydroponic Garden in Årlom Store3D Model of Proposed Kinetic Floor and Moisture Collection Systems in Årlom StoreDeliverables
To propose an alternative future for fast fashion based on insights collected in focus groups of Gen Z consumers. Use these insights to create a user-focused solution which addresses anxieties, needs, and desires.
Overview
Gather information from focus groups
Create trend report for Future Lab Agency
Use trend insights to ideate different outcomes
Choose three possible outcomes and iterate
Choose the most plausible outcome and iterate further
Create user journeys through the physical and digital sides of the project
Create a visual identity
Outcome
Proposal for a radical reimagining of H&M stores to continue their relevance in a climate conscious retail landscape.
årlom process mind map